Digital marketing refers to the use of digital channels, such as search engines, social media, email, mobile apps, and other digital technologies, to promote products or services and engage with customers. It is driven by a new type of marketing person, the Digital Marketer

It encompasses various tactics, such as search engine optimisation (SEO), pay-per-click (PPC) advertising, social media marketing, content marketing, email marketing, mobile marketing, and more.

Digital marketing allows businesses to reach their target audience more effectively and efficiently than traditional marketing methods.

By using digital channels, businesses can target specific demographics and behaviours, track and measure their campaigns’ performance, and adjust their tactics in real-time based on data insights.

Digital marketing is particularly important in today’s digital age, where consumers spend more time online and on mobile devices than ever before.

With the rise of e-commerce and online marketplaces, digital marketing has become a critical component of any business’s overall marketing strategy. It is therefore important that the CEO and chairman get to know the fundamentals of digital marketing.

Overall, digital marketing has revolutionized the way businesses reach and engage with their customers, providing new opportunities for growth and innovation in the digital age. As such the role of the Marketing Director is different to what it used to be.


The qualities of a good digital marketer may vary depending on the industry, organization, and specific role requirements. However, some essential qualities of a good digital marketer include:

Strategic thinking:
A good digital marketer should be able to think strategically and develop a long-term digital marketing plan that aligns with the overall business objectives.

Digital marketing requires creativity, and a good digital marketer should be able to develop unique and innovative digital marketing campaigns that capture the attention of their target audience.

To measure the success of digital marketing campaigns, a good digital marketer must have strong analytical skills and be able to interpret data insights to make data-driven decisions.

A good digital marketer should have a strong understanding of digital marketing channels and technologies, such as social media, SEO, PPC, email marketing, and website analytics.

A good digital marketer should be customer-focused and understand the needs and preferences of their target audience, ensuring that digital marketing strategies are tailored to meet their needs and provide value.

Strong communication skills:
A good digital marketer should be an excellent communicator, able to articulate their digital marketing strategies and goals to their team and other stakeholders effectively.

Digital marketing is a constantly evolving field, and a good digital marketer should be able to adapt to changing market conditions and customer needs.

A good digital marketer should be results-oriented and focused on achieving measurable results, such as increasing website traffic, generating leads, and improving ROI.

Project management skills:
A good digital marketer should have strong project management skills, with the ability to prioritize tasks, manage timelines, and collaborate effectively with cross-functional teams.

Continuous learning:
A good digital marketer should be committed to continuous learning, keeping up with the latest digital marketing trends, technologies, and best practices to stay ahead of the competition.

Overall, a good digital marketer should possess a combination of strategic, creative, analytical, communication, customer-focused, tech-savvy, and project management skills, with a results-oriented mindset and a commitment to continuous learning.

More about Digital Marketing:

Hubspot explaining Digital Marketing

Investopedia explaining Digital Marketing